As the title indicates, this theme was originally a part of the film score for "Cool Hand Luke", starring Paul Newman. In 1968, WABC began using "The Tar Sequence" cut for their opening and closing theme. Many other ABC owned-and-operated stations followed suit along with the Eyewitness News name. WROC began using the theme in 1989 after switching from NBC to CBS affiliations and picking up the Eyewitness News name. It only lasted about a year and was replaced in 1990.
The Team to Watch
"The Team To Watch" first appeared on WSOC Charlotte in 1985. This theme has been credited to a different artist in the past, but after some research, it was found to be by the now defunct VTS Productions. WROC used the package from 1990 to 1991.
In late 1992, WROC began using this tune composed by Otis Conner. This started their "Eleven at 11" era which was a format that many stations nationwide began experimenting with, offering news, weather, and sports all within the first 11 minutes of the newscast.
The longest running music package used on WROC was Image News by Gari Media Group. It was originally composed as one of two packages for the Hearst-Argyle television station group in 1996 and was later made available to other stations via syndication. WROC began using Image News in 1998 along with a new look and branding. What's old became new again with the title of "News 8." Nexstar Broadcasting purchased the station in 1999 and made some significant upgrades to the on-air look of the station. In early 2000, a new set, professional graphics, and a custom version of Image News debuted on WROC. This launched the station into the new millennium with a very precise newscast title of "News 8 Now." Even the time and temperature bug was to the second. This consistent branding continued for most of the decade until August 2009.
U-Phonix debuted on WROC in 2009 with a familiar sound already known to this market. A portion of the U-Phonix package contains themes that were previously used on WUHF from 2002 - 2005. The original U-Phonix package was composed in 2004 for KTVT in Dallas/Ft. Worth. An updated version of the package was released in 2007 which contained portions of the former Sinclair News Music Package.
In October 2017, WROC launched a new look and sound. With set design by The FX Group, motion graphics by Nexstar's newly formed art department, and music by Jay Advertising, the station left no stone unturned in revamping its newscasts. Ferdinand J. Smith of Jay Advertising has been composing music for local, regional, and national accounts since the 1970's. Many will recognize his compositions from Wegmans, Raymour & Flanigan, and of course, HBO.
WROC-TV Channel 8, Rochester, NY
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